© Dave Immel
Gasoline Price War in St. Peterburg, Florida 1964
Posted 05/17/2012 By Dave Immel
Growing up in Milwaukee, I'm old enough to remember the gasoline "price wars" of the 1960's. This competition is what spawned the minimum mark up law for gas in Wisconsin. The lowest price for a gallon of gas that I can recall was 19.9 cents. This October 22, 1964, press photo shows thrifty motorists lined up for over a block to take advantage of the gas price wars which were common at the time. All this waiting in line would net the driver an average savings of three cents per gallon, but saving a dollar was a big thing to many, especially with the largely retired population of St. Petersburg at that time. According to the U.S. Census bureau, the average hourly wage in 1963 was $2.98 per hour. (The average in 2010 was $20.04 per hour making the price of this gasoline $1.44 per gallon in 2010 dollars) Another thought to keep in mind is that these cars got about one half to one third the miles per gallon as vehicles do today (still cheap gas). It's interesting to see the gas station attendants all dressed in white directing cars into line at the pumps. I'm guessing they filled your tank, checked the oil and washed the windows for you at these prices too!
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In association with The Lynch Automotive Group 282 E. Wolf Run, Mukwonago WI 53149 | 262-378-3595
© Dave Immel
Dave Immel’s website In association with The Lynch  Automotive Group 282 E. Wolf Run, Mukwonago WI 53149 262-378-3595
Gasoline Price War in St. Peterburg, Florida 1964
Posted 05/17/2012 By Dave Immel
that these cars got about one half to one third the miles per gallon as vehicles do today (still cheap gas). It's interesting to see the gas station attendants all dressed in white directing cars into line at the pumps. I'm guessing they filled your tank, checked the oil and washed the windows for you at these prices too!
Back to main news page
YourCarSalesman.com