Dave Immel - YourCarSalesman
© Dave Immel
YourCarSalesman.com Dave Immel Automotive Consultant
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282 E. Wolf Run, Mukwonago WI 53149 262-378-3595
Posted Oct 10, 2019 Click any image to enlarge Buick is important to the auto industries history and to that of General Motors as well.  Buick was the brand that Billy Durant used to fund the start of General Motors and over the years has been extremely popular.  Today, the brand has reinvented itself with great design, engineering and quality.  You owe it to yourself to check out Buick. As you know, I’m an old car guy and have been lamenting about the loss of the American car.  But business is business and you, the American consumer prefer SUV’s and Crossovers.  What I wonder about is what could have been…maybe should have been. At the Detroit Auto Show in 2016 Buick held a special party to reveal the Buick Avista Concept.  Yes, Buick felt the car was important enough to hold a party for the reveal.  The Automotive Press love the car, and truly, what’s not to love? The 2+2 concept car featured a 400 hp twin-turbo 3.0-liter V6 mated to an 8-speed automatic transmission on a RWD platform.  According to Road & Track, the car is built on GM’s Alpha platform shared by Chevy Camaro and the Cadillac ATS and CTS.  It features GM’s Magnetic Ride Control, as well as stop-start technology and cylinder deactivation.  The concept is also featuring noise insulation, aromatherapy and the (at that time) next generation of Buick’s IntelliLink infotainment system. Once the camera’s stopped flashing, the Q&A started, Tony DiSalle, Buick’s vice president for sales and marketing was adamant that the car was a design exercise and that there were no plans to bring it to market.  Could that be because Cadillac and Chevrolet had a fit that Buick even displayed the car??  Sharing platforms means the divisions need to play nice with each other.  DiSalle said at the time that the Avista was just a design study and that Buick Avenir (a different concept car at the time) showcases Buick’s future styling direction. Okay, lets accept that at face value.  Even though so many features were built into this “exercise”.  But then… Buick shows up at the New York Auto Show with the Avista, now featuring ruby-red paint and a refreshed interior.    Again, a very expensive exercise for a car that was never intended to be built, or was it?  Did GM panic and abandoned cars in North America?  Did Buick fold to pressure from Cadillac and Chevy?  We may never know, but it’s sad that they have abandoned the ‘car’, except in China.  But that’s for another post.
Buick Avista Concept Car Blue Front Buick Avista Read Left Rear Buick Avista Concept Car Red Buick Avista Concept Car Interor Buick Avista Concept Blue Left Rear Buick Avista Concept Right Rear
Click any image to enlarge
© Dave Immel
Dave Immel’s website 282 E. Wolf Run, Mukwonago WI 53149 262-378-3595
YourCarSalesman.com

The Buick Avista Concept

Posted Oct 10, 2019 Buick is important to the auto industries history and to that of General Motors as well.  Buick was the brand that Billy Durant used to fund the start of General Motors and over the years has been extremely popular.  Today, the brand has reinvented itself with great design, engineering and quality.  You owe it to yourself to check out Buick. As you know, I’m an old car guy and have been lamenting about the loss of the American car.  But business is business and you, the American consumer prefer SUV’s and Crossovers.  What I wonder about is what could have been…maybe should have been. At the Detroit Auto Show in 2016 Buick held a special party to reveal the Buick Avista Concept.  Yes, Buick felt the car was important enough to hold a party for the reveal.  The Automotive Press love the car, and truly, what’s not to love? The 2+2 concept car featured a 400 hp twin- turbo 3.0-liter V6 mated to an 8-speed automatic transmission on a RWD platform.  According to Road & Track, the car is built on GM’s Alpha platform shared by Chevy Camaro and the Cadillac ATS and CTS.  It features GM’s Magnetic Ride Control, as well as stop-start technology and cylinder deactivation.  The concept is also featuring noise insulation, aromatherapy and the (at that time) next generation of Buick’s IntelliLink infotainment system. Once the camera’s stopped flashing, the Q&A started, Tony DiSalle, Buick’s vice president for sales and marketing was adamant that the car was a design exercise and that there were no plans to bring it to market.  Could that be because Cadillac and Chevrolet had a fit that Buick even displayed the car??  Sharing platforms means the divisions need to play nice with each other.  DiSalle said at the time that the Avista was just a design study and that Buick Avenir (a different concept car at the time) showcases Buick’s future styling direction. Okay, lets accept that at face value.  Even though so many features were built into this “exercise”.  But then… Buick shows up at the New York Auto Show with the Avista, now featuring ruby-red paint.    Again, a very expensive exercise for a car that was never intended to be built, or was it?  Did GM panic and abandoned cars in North America?  Did Buick fold to pressure from Cadillac and Chevy?  We may never know, but it’s sad that they have abandoned the ‘car’, except in China.  But that’s for another post.
Buick Avista Concept Car Blue Front Buick Avista Concept Car Interor Buick Avista Concept Car Red Buick Avista Read Left Rear Buick Avista Concept Blue Left Rear Buick Avista Concept Right Rear