Dave Immel, YourCarSalesman.com
© Dave Immel
YourCarSalesman.com Dave Immel Automotive Consultant

We are all influencers!

I haven’t actively sold cars for a few years; however, I still post product photos, info and articles a few times a week all over social channels. I do this for several reasons. Old habits are hard to break. Zig Ziglar said many years ago that we are all in sales, we all sell (ourselves) every day. Tom Peters has been promoting ‘Brand You’ for quite a few years, and I bought into both thoughts early in my career. Prior to the explosion of social media, I was the guy that sent out cards to customers on a regular basis (I don’t understand why sales people don’t do that today). I also wrote and mailed out newsletters every month. I did anything I could think of to stay in front of customers, just trying to keep my name top of mind when they, or someone they knew was looking for a car. Another reason I continue to post about the auto industry is because it’s who I am. I am many things to different people. I’m a father, husband, brother, uncle and grandfather. I’m also an old car guy that really likes cars and the auto industry. I’m a dealer advocate, ready to share the dealer prospective whenever possible. As the saying goes; if you do what you love, you never work a day in your life. An “Internet influencer” is someone with celebrity or a blogger with a large following on social media that is paid by companies to promote their products. I would argue that we are all ‘influencers’. We all have a circle of influence that we are able to network with. With that I would ask; why aren’t you promoting your business, your company and your products? Of course, this question may or may not be directed to you depending upon where you are reading this. If you’re reading this on LinkedIn, chances are you understand the importance of your personal network and don’t need this reminder. If you’re reading this through the mind-numbing newsfeed of Facebook, you may want to give this some thought. Although, based upon Facebooks algorithms, you may not even see this there. Most of us work for or own a business that offers a product or service. The more awareness we can create about that business, the more it will grow on a grassroots level. Many times, your personal endorsement of something will be enough to persuade someone to buy. It may also make someone aware that the business exists, giving them another option, they may not have considered. In any event, I won’t be stopping my ‘car guy’ posts anytime soon. Please feel free to share your thoughts/perspective with me!
Posted March 15, 2019
I used this little cartoon in the 90's as part of my "Car Guy" brand. It was on my business cards, greeting cards, birthday cards, Christmas cards etc.
© Dave Immel
Dave Immel’s website 282 E. Wolf Run, Mukwonago WI 53149 262-378-3595
YourCarSalesman.com

We are all influencers!

I haven’t actively sold cars for a few years; however, I still post product photos, info and articles a few times a week all over social channels. I do this for several reasons. Old habits are hard to break. Zig Ziglar said many years ago that we are all in sales, we all sell (ourselves) every day. Tom Peters has been promoting ‘Brand You’ for quite a few years, and I bought into both thoughts early in my career. Prior to the explosion of social media, I was the guy that sent out cards to customers on a regular basis (I don’t understand why sales people don’t do that today). I also wrote and mailed out newsletters every month. I did anything I could think of to stay in front of customers, just trying to keep my name top of mind when they, or someone they knew was looking for a car. Another reason I continue to post about the auto industry is because it’s who I am. I am many things to different people. I’m a father, husband, brother, uncle and grandfather. I’m also an old car guy that really likes cars and the auto industry. I’m a dealer advocate, ready to share the dealer prospective whenever possible. As the saying goes; if you do what you love, you never work a day in your life. An “Internet influencer” is someone with celebrity or a blogger with a large following on social media that is paid by companies to promote their products. I would argue that we are all ‘influencers’. We all have a circle of influence that we are able to network with. With that I would ask; why aren’t you promoting your business, your company and your products? Of course, this question may or may not be directed to you depending upon where you are reading this. If you’re reading this on LinkedIn, chances are you understand the importance of your personal network and don’t need this reminder. If you’re reading this through the mind-numbing newsfeed of Facebook, you may want to give this some thought. Although, based upon Facebooks algorithms, you may not even see this there. Most of us work for or own a business that offers a product or service. The more awareness we can create about that business, the more it will grow on a grassroots level. Many times, your personal endorsement of something will be enough to persuade someone to buy. It may also make someone aware that the business exists, giving them another option, they may not have considered. In any event, I won’t be stopping my ‘car guy’ posts anytime soon. Please feel free to share your thoughts/perspective with me!
I used this little cartoon in the 90's as part of my "Car Guy" brand. It was on my business cards, greeting cards, birthday cards, Christmas cards etc.